Alix Earle Reacts to Alex Cooper Calling Her Out amid Alleged Feud: ‘That Just Literally Made My Whole Day’
Alix Earle Reacts to Alex Cooper Calling Her Out amid Alleged Feud: ‘That Just Literally Made My Whole Day’
Kimberlee SpeakmanWed, April 15, 2026 at 1:06 PM UTC
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Alix Earle, Alex CooperCredit: Taylor Hill/FilmMagic; Cindy Ord/Getty -
Alix Earle shared a new TikTok video reacting to Cooper calling her out online
After the beauty influencer watched Cooper's video posted on April 13, she could be heard commenting, “wait, that just literally made my whole day"
Rumors of a feud between the Internet stars began after Earle’s podcast Hot Mess exited Cooper's media network, Unwell, in March 2025
Alix Earle isn’t shying away from rumors of a feud with Alex Cooper.
The beauty and lifestyle influencer, 25, shared a new TikTok video on Tuesday, April 14 reacting to Cooper, 31, seemingly addressing their feud on TikTok, after months of ongoing rumors about a rift between the pair.
In the video, two of Earle’s friends could be seen entering her bedroom and waking her up as one of them told her, “We have to show you a TikTok.” They then appeared to play Cooper’s TikTok video as Earle sat up from bed to get a closer look.
“Is it funny?,” Earle could be seen asking her friend as the video played, to which they responded, “No.” Cooper could be heard in the video asking the influencer to “say it herself— what’s the beef?,” to which Earle replied with a smile, “okay,” before laughing.
After Cooper’s video was done, Earle could be heard commenting to her friends, “Wait, that just literally made my whole day.”
Over the video, she wrote, “if you’re wondering, this is how I was woken up in the morning after Coachella.”
A photo of Alex Cooper and Alix Earle in September 2023Credit: Gotham/GC Images
On her latest video, someone commented, “ALIX GIVE THE PEOPLE WHAT THEY WANT” in reference to what happened. Earle responded, “On it 💗.”
It is unclear what happened between Earle and Cooper. However, the latter shared a video on April 13, appearing to call out Earle for starting “fake drama” to “distract” from other things going on in her life.
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This came after Earle had reposted a video on TikTok of another content creator calling Cooper “so awful” for telling people’s stories when they are at their lowest.
“Hey girl, the passive aggressive reposts and the likes and the commenting on things — I’ve got to call you out here,” said Cooper in her video. “You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself.”
Rumors of a feud initially began swirling around the stars after Earle’s podcast Hot Mess exited Unwell — a media network started and operated by Cooper — in March 2025. Earle had been one of the first creators that signed with the startup in 2023.
Alexandra Cooper and Alix Earle on August 22, 2023 in Miami, Florida.Credit: 305pics/GC Images
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Cooper addressed Earle’s exit in a post that same month on TikTok, writing, “Alix not being able to podcast has nothing to do with Unwell. Idk why she can’t/what’s going on. Unwell gave her everything back she owns her IP.”
Earle finally addressed the end of her relationship with Unwell in an interview with the Wall Street Journal two months later, saying, “That was, behind the scenes, a little bit of a hot mess.”
Earle also seemed to hint at a potential feud in August with an eyebrow-raising comment on her TikTok page. When a fan asked her to “tell us what happened with Alex Cooper,” the content creator wrote back, “How much time do you have?"
on People
Source: “AOL Entertainment”
